With a fixed audience of destinations to market to, CrowdRiff would create new high-value content offers every month to keep the brand top of mind. They were challenged with finding a way for their campaigns to convert primarily destinations – with so many irrelevant industries converting on their offers.
We worked to refine targeting and how we monitored and optimized campaign so we were able to maximize conversions from destinations specifically. Working with CrowdRiff, we would create engaging Facebook & LinkedIn ads that spoke directly to destination marketers in a language they resonated with.
Over the course of a 4-year relationship, we successfully launched and optimized 65 campaigns including blog amplification, webinars, downloadable assets, demo messaging, and more.
THE OUTCOME
Dec 2019 - May 2023: 8.5K+ leads + $367K+ media spend
