MindBeacon was growing quickly after having landed a subsidy partnership with the Ontario Provincial Government. They needed their Facebook, Instagram, and Twitter social profiles to build the brand, let people know about the free service offerings, and grow their audience.
We jumped at the opportunity to promote mental health awareness in Ontario and got busy creating a social strategy that maximized the channel. Creating 57 posts per month across 3 channels, we covered everything from product promo, webinars, blog posts, holidays/notable days, mixed with viral-style informative content.
Using Facebook ads and a small monthly “boosting” budget, we amplified posts to test formats, promote contests & events, and generate leads for webinars.
